Moroccanoil Essentials

Awards: First Place, Moroccanoil Sustainable Packaging Competition

Techniques: Packaging Design, Circular Economy Principles, Prototyping

Date: Fall 2019

Team Project Collaborators: Bella LaMartina & Mikayla Bruder

Objective: Design a zero-waste packaging solution for Moroccanoil that eliminates single-use plastic while enhancing the customer experience from retail purchase to end-of-life.

Description: Moroccanoil Essentials is an award-winning sustainable packaging solution that reimagines the brand’s product line by eliminating single-use plastic and optimizing resource efficiency. The concept introduces waterless formulations, allowing customers to add water at home—reducing shipping weight, packaging waste, and carbon footprint. The sleek, refillable design ensures a seamless and luxurious user experience while aligning with modern sustainability standards.

"Bruder and LaMartina offered a completely new expression of the brand’s product line by embracing the principles of the circular economy." — Maggie Mulhern, Salon Today