Moroccanoil Essentials

AWARDED FIRST PLACE DESIGN AWARD FOR MOROCCANOIL’S SUSTAINABLE PACKAGING COMPETITION

COLLABORATIVE PROJECT: BELLA LAMARTINA & MIKAYLA BRUDER

FALL 2019

“Mikayla Bruder and Bella LaMartina, were selected as the BFA winning students for designing a solution for a range of products that were zero-waste by using an alternative to single use plastic bottles, while also carefully considered the customer experience of the packaging from the retail environment/purchase to end-of-life. Bruder and LaMartina offered a completely new expression of the brand’s product line by embracing the principles of the circular economy. They designed a solution for a range of products that were zero-waste by using an alternative to single use plastic bottles, while also carefully considered the customer experience of the packaging from the retail environment/purchase to end-of-life.” — Maggie Mulhern, Salon Today