FunDrop Kickstarter︱VIDEO EDITING
Role: Video Editor at Circular Economy Manufacturing
Date: Summer 2024
Team Project
Objective: Create a short, engaging video for Kickstarter to demonstrate the features, design, and sustainable manufacturing process of the "funDrop" children's chair, developed by Circular Economy Manufacturing. The goal was to showcase how the chair is made, its unique features, and its eco-friendly production in a way that was informative, digestible, and aligned with the company’s values of sustainability and innovation.
Contributions:
Concept & Storyboarding – Developed a clear, concise narrative for the video, balancing the chair's functionality with the process of creating it in a solar-powered MicroFactory using colorful hope plastic.
Video Production – Filmed in a dynamic, yet approachable and authentic style, emphasizing the importance of sustainability and circular economy practices.
Highlighting Sustainability – Focused on showing the eco-friendly production process, from the recycling of plastic waste to the chair's production, aiming to educate viewers about the benefits of using hope plastic and renewable energy.
User-Centered Focus – Highlighted key features of the chair, such as its design and durability to appeal to parents and children.
Kickstarter Landing Page Graphics – Designed graphics for the Kickstarter landing page to help visually communicate the campaign’s sustainability message and product features.
While the campaign ultimately faced challenges due to marketing and social media reach, this video project helped showcase the chair's value and mission, reinforcing the company’s commitment to sustainability through a creative, simple, and accessible format.